1. Introduction

This is the Privacy Policy of Mastercroff Developer Limited, (“Livcam”, “us”, “we”, or “our”) which is incorporated into and is subject to our Terms of Service. Please read on to learn more about our data handling practices. By visiting our website https://livcam.me/ (“Site”), or accessing or using our Livcam mobile application (“App”) or all of the services available or related to therein (collectively referred to in this Privacy Policy as the “Service(s)”), you agree with the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use the Service.

When you visit the Site or App we may collect data from you as described below. When you register and use your account with us we will collect data from you in order to provide the Services. The types of data we collect depends on how you use our App and Services.

2. Information we collect

When you visit and use our Site or Website, install the Website on your device, or register for an account with LivCam, some personally identifiable information about you is collected in order for us to be able to provide you with the Services. Further details about this are set out below.

2.1. “Registration and Account Data”

When you install the Service on your device and/or register for an account with LivCam, personally and/or non-personally identifiable information about you may be collected. There are two types of Registration and Account Data; data:-

Information you provide (mandatory) - You will be asked to provide your gender, name or an alias and date of birth together with your mobile phone or email address. This is important to help us provide you with the connection and friends features in our Service.

Information you provide (optional) - You may also choose to provide other personally identifiable information such as your photos or videos of yourself, description of yourself and information about your interests. For example you can indicate your interests in your profile page. The provision of such information is entirely optional. If you register and log in using your Facebook, Apple or Google account, we may also collect additional information that you make available to us. For example, if you register with LivCam using your Facebook account (e.g. Facebook Connect), we may collect and store your Facebook ID and corresponding token on our servers for automatic log in and profile information and, if you give us your express consent, we will have access to and may collect certain information that you make available on Facebook (for example, your first and last names, email address, profile picture, birthdays). We will store it on our servers and use it to facilitate your use of the Service – for example - we may synchronize your LivCam account between different devices which you may use to access our Service.

We also use your contact information to market to you as your country’s laws allow – for example if there are new offerings for our Services or updates regarding changes to our Services and to help others find your account if your settings permit, including through third-party services and client website and applications. You can use your settings for email and mobile notifications to control notifications you receive from us. You can also unsubscribe from a notification by following the instructions contained within the notification or here.

In addition to the video calling features you can use our personal text messaging service as part of the Services in the Website. When you communicate with others by sending or receiving text messages, we will store and process your communications and information related to them. This includes scanning for malicious content, detection of abuse and prohibited images, and use of reported issues. We also use information about whom you have communicated with and when (but not the content of those communications) to better understand the use of our Services, to protect the safety and integrity of our platform.

2.2. Location Information

‘Location Data’ is information such as your current location can derived from your GPS ( GPS coordinates) Wifi ( approximate city location), IP address (country location) which may be disclosed to either us or other users or both. We require Location Data to securely and reliably set up and maintain your account and to provide our Services to you and maintain the integrity and security of our Services. Your current location is essential to the effective operation of our Services and helps us ensure the correct and anticipated connections are made.

Consequently we may collect, use, and store additional information about your location - such as your current precise position or places where you’ve previously used our Services - to operate or personalize our services including with more relevant connections.

2.3. Log Data

We receive information when you view content on or otherwise interact with our services, which we refer to as “Log Data”.

For example, when you visit our websites, sign into our services, interact with our email notifications, use your account to authenticate to a third-party service, we may receive information about you. This Log Data includes information such as your IP address, browser type, operating system, configuration information made available by the LivCam website or desktop browser, the referring web page, pages visited, location, your mobile carrier, device information (including device and website IDs), search terms (including those not submitted as queries), and cookie information. We also receive Log Data when you click on, view, or interact with links or make connections on our Services and general information about your communications on LivCam such as the user you have communicated with and the date and duration of your communications ( but not the content of such communications, unless required for safety and security reasons) including when and if you install another application and website through our Services. We use Log Data to operate our Services and ensure their secure, reliable, and robust performance. The purpose for using Log Data is to protect the security of accounts and to determine what is popular on our services and importantly Log Data is used to enable you to make connection with new and former connections on LivCam. We also use this data to improve our Services and to improve the effectiveness of our own marketing. We also use metadata, which means information related to items to you have made available through LivCam, such as the date or location that you made a connection via the LivCam website.

We do not keep Log Data beyond 30 days.

2.4. Other Third Parties and Affiliates

We may receive information about you from third parties such as partners who help us evaluate the safety and quality of content on our platform, our corporate affiliates, and other services you link to your account.

We use the information we receive to operate our Services. For integrations that we formally support, you may revoke this permission at any time from your website settings; for other integrations, please visit the other service you have connected.

You may provide us with payment information, including your credit or debit card number, card expiration date, CVV code, and billing address, in order to make purchases provided as part of our services. If you make a payment or send money using our features or Services, including through an intermediary, we may receive information about your transaction such as when it was made.

2.5. Personalizing Based On Your Inferred Identity

When you log into LivCam on a browser or device, we will associate that browser or device with your account for purposes such as authentication, security, and personalization. Subject to your settings, we may also associate your account with browsers or devices other than those you use to log into LivCam (or associate your logged-out device or browser with other browsers or devices). When you provide other information to LivCam, including an email address, we associate that information with your LivCam account. Subject to your settings, we may also use this information in order to infer other information about your identity, for example by associating your account with hashes of email addresses that share common components with the email address you have provided to LivCam. We do this to operate and personalize our Services. For example, if you log in through Facebook we connect with your age profile there to help maintain the required standards to be on our website and use the Services.

2.6. During usage of the Website

Device information – LivCam may collect and store information about the device(s) which you use to install and access the Website, such as your device model, unique device identifier, IP address, device capability and statistics on page views.

Your activity - LivCam may collect and store information about your and others’ usage of and activity within the Website and our Site, including matches, numbers of matches made by members, match durations, text messaging, music choices made using the Website messaging service and usage by geographies. We require from your device access to use and to copy your photos for your profile picture and any photos/ media files you choose to share, so they can be reproduced in the Website and our Site. We require the ability to access your camera / microphone and to record video/ audio for us to deliver the video and audio, including music files and related files in order for you to use and enjoy the Services whilst using the Website and our Site and also to help us with our compliance requirements, such as ensuring under 18s are not permitted to use our Website or our Site. We also capture video and images to ensure the content on our Website and Site is safe for our users.

Content you shared - LivCam allows you to share your profile, interests, text messages, photos, screenshots, videos, music and other communications in the Website with other users, and if you choose to do so, your in-Website profile, interests, text messages, photos, screenshots, videos, music choices and other communications will be stored on our servers. In addition, if you choose to share these items with other LivCam users, we may not be able to remove them from our servers or make them unavailable to anyone you have shared them with. By choosing to share such information, you agree that you may no longer be able to control how that information is used and that it may become publicly available (depending in part on your actions or the actions of the other users with whom you have shared the information). LivCam shall not be responsible for any use or misuse of such information that you share with other users. You may refer to Part 7 below for more information on the parties with whom you may choose to share your content.

Content you created - We may also collect and store any user content (e.g. photos, screenshots, comments, interests and other materials) that you create or post on the Website (“User Content”).

Information about transactions made through our Service – In order to complete a transaction, you will be requested to provide your payment information, which includes your credit card number, card expiration date, CVV code, and billing address. In that event, we will transmit your information securely directly to a third-party vendor or merchant who will collect such information in order to process and fulfil your purchase. LivCam may process or store your payment information. However, we may store other information about your purchases made on the Website, which may include the merchant’s name, the date, time and amount of the transaction and other behavioural information such as your purchase history.

Error-reporting information – We also collect error-reporting information if the Website crashes or fails to operate properly so that we can investigate the error and improve the stability of the Website for future releases. In general these reports do not contain personally identifiable information, or only incidentally. These error reports contain information such as the type and version of your device, the device identifier, the time the error occurred, the feature being used and the state of the Website when the error occurred. We do not use this information for any purpose other than investigating and fixing the error.

2.7. When you visit our Site

We may use online tracking technology such as cookies, pixel tags, web beacons and other similar technologies to automatically collect information about:

• your visits to our Site, such as your browsing history, how long you stay on our Site, and how often you visit; and
• your location information as provided by your mobile or other device when you interact with our Site, including your IP address and general geographic location; and the device that you use to browse our Site (e.g. your device ID, operating system, type of device, browser type and version, mobile website or application crashes and other system activity, and third party sites you were using before interacting with our services).

You have the right to disable any of these online tracking technologies. These help us ensure you are able to log into your account securely, develop our Services by using data analytics and develop new services for our users. To learn more about how we use the above data, please see the Cookie Policy section below.

2.8. Age

The Service is not directed at children or persons under the age of eighteen (18) and we do not knowingly collect personally identifiable information from children or persons under the age of eighteen (18) as part of the Service. We do however collect information regarding your age to ensure underage users are not part of our platform in order to maintain the security of our Services and use third parties to help us maintain the correct age profile for our Website. If we become aware that we have inadvertently received or collected personally identifiable information from a user under the age of eighteen (18) as part of the Service, we will delete such information from our records. If you are under the age of eighteen (18), please do not use the Service.

3. Your User Profile

You can access, control and modify your the information you provide for your user profile on the Website (your “Profile”) at anytime. This includes your Profile and profile pictures and videos, name, interests, personal bio, languages you speak and your birthday all of which can be shared with your LivCam contacts. So please ensure you only share what you want to include in your Profile. Your Profile will be made available to other users of the Website who are connected to you. In addition, your Profile is discoverable by other Website users, for example, through listing of Website contacts in the Website that will include your proximity to other users.

You may also choose to “block” any other LivCam user in your contact list in the Website which will prevent them from discovering your Profile at any time. In addition, LivCam may pre-populate your Profile with certain information such as your name and Facebook profile picture, date of birth, email, gender, Facebook ID if you have logged into your account on the Website using your Facebook account. You can delete and change your Profile information in the Website as indicated below in Section 13 and in our Safety Centre.

4. Purpose and use of personal information

We adopt the data minimization principle when collecting and using your data and ensure that your data will only be used in accordance with the stated purposes below. We will only process your data in connection with the Service and for other related business purposes, including:

4.1 To provide you with the Service, including:

• to connect you with other users within the Website;
• to enable you to share your Profile with other users on the Website ;
• to provide you with video and audio call functions of the Website ;
• to allow you to send images and videos through the Website ;
• to show you the names of persons you communicate with and to show your name to persons you communicate with on the Website ; and
• to provide you with certain features of the Website that may be offered from time to time, such as our Premium Services (please see our Terms of Service),play games and share /play music during your video calls.
• to enable you to contact us
• connect with third parties for payment processing
• to run analytics to provide you with better and relevant connections, provide you with additional offers and for the purpose of providing you with updates to our Services.

4.2 To help us administer and maintain your account and User Profile on the Website, including:

• creating and updating your account;
• and delivering to you any administrative notices, alerts and communications relevant to your use of the Website.
• To facilitate networking opportunities through the Service and provide you with location or interests information relating to other users of the Website.
• We use the information we have to develop, test and improve our Services, including by conducting surveys, compiling research, statistics and analytics as well as habits and behaviours of users such as transactional history, online interactions, and testing and troubleshooting new products and features.
• To handle and process any payments for transactions carried out through the Service via third party providers.
• We use the information we have to send you marketing communications and notifications (including our Membership Loyalty Programme details); and communicate with you about our Services, and let you know about our policies and terms.
• We also use your information to respond to you when you contact us.
• Sharing with Third-Party Partners and the RC Group ( see below in section 5, 6 and 7 in order to meet our contractual obligations

4.3 Promote safety, integrity and security.

• For audit, compliance, controls, security and other risk management purposes we use the information we have to verify accounts and activity, combat harmful conduct, detect and prevent other bad experiences, illegal behaviour, maintain the integrity of our Services, and promote safety and security. For example, we use a combination of automated detection technology and manual review of the data we have to investigate suspicious activity or violations of our Terms of Service and policies such as this Privacy Policy and enable you to report and contact us if you have any issues to raise.

4.4 For business management purposes, including data and record management:

• To establish, exercise and/or defend our legal rights.
• To comply with our legal, regulatory and reporting requirements to regulatory bodies.
• To ensure the safety of users through content moderation.
• In connection with a corporate transaction involving LivCam, such as the purchase or sale of a business unit, an acquisition, merger, sale of assets, or another similar event.
• To enable us to provide the Services and our contractual commitments to you.
• To enable us to carry out our contractual obligations with our RC Group and third parties.

4.5 Information across Our Services:

• We connect information about you and your activities on LivCam with our other Website and Services provided by us to provide you with a broad engagement experience and to provide a more tailored and consistent experience with your use of the Services.

5. Legal Basis for processing your data

There are different legal reasons for processing your data while you are using our Service. With respect to these legal reasons, we process your data for one or more of the following basis.

• As is necessary to fulfil our contract (Terms of Service with you)
• Legitimate Interests. Where the processing is necessary for legitimate interests pursued by us or by a third party for example for the prevention of fraud, network and information security, internal administrative purposes, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal information.
• Your Consent. Where you have given us consent to process your personal information for specified purposes, such as to provide our Service and other items requested by you.
• Comply with the Law. Where the processing is necessary for compliance with a legal obligation or requirement.
• As is necessary in the public interest and to protect your vital interests or those of others.

6. Sharing with Third-Party Partners “Shared Information”

We provide information and content to affiliates, vendors and service providers who support our business, such as by providing technical infrastructure services, analyzing how our Services are used, providing customer service, security services, facilitating payments, music sharing or conducting surveys. Examples of where your information may be disclosed or transferred to other users, our affiliates in the RC Group or Third-Party Partners for any of the purposes mentioned above in order for the Services to be provided to you are:

• Your publicly visible information and Profile, which may include your LivCam ID, name, gender, region and photos, date of birth, interests, in-Website music playlist etc;
• All the information you make available to other users or information about you that is made available by other LivCam users;
• Our parent company, subsidiaries, affiliates and/or branch offices (collectively the “RC Group”) who support the Website or Site Services as well as the integration of your information with our other website who deliver and perform the Services;
• Any of our or any RC Group member's agents, contractors including, IT companies who support our website and other business systems, back office service providers, payment service providers, data management and analytics service providers, and data cleansing service providers and subject to your consent direct marketing companies and mailing houses who help us manage our electronic and mailed communications;
• Any relevant third parties such as telecommunications operators, third party collection agencies, credit reference agencies, security agencies (including identification verification service providers), credit providers, banks, financial institutions (including any payment processors);
• Any professional advisors (including our legal advisors and auditors);
• Any regulatory authorities, law enforcement, courts and other governmental agencies;
• And any of our actual or proposed assignees or transferees of any part of our business or operations.

7. Parties with whom you may choose to share your User Content

Any information or content that you voluntarily disclose or post on the website, such as your User Content, becomes available to the public. Once you have shared such User Content or made it public, that User Content may be viewed and re-shared by others and it may not be possible to prevent the distribution of that Content once it becomes public.

Even if you remove any User Content (e.g. screenshots, etc.) that you created or posted on the website, copies of such User Content may remain accessible in the cached and archived pages of the website, or if other users or third parties have copied or saved such information.(e.g. from using Facebook, etc.)

Any personally identifiable information that you: (i) share in text messages, photos, videos or otherwise in or through the website with other users; or (ii) submit via live messaging on the website, can be viewed and used by others. LivCam is not responsible for any use or misuse of such information that you share or submit.

8. Direct Marketing

If you have opted to receive direct marketing content from us via your notifications, you agree that we may use your personally identifiable information to;

• send you direct marketing communications, for example regarding coin offerings, in connection with the latest news, events, updates, offers, contests and promotions in relation to our Service; or
• analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the, updates, promotions, offers, and services that we present to you via our Site, our website, and our direct marketing communications, social media or other communication means, such as email.

Before providing you with direct marketing communications, we will always ask for your consent. You can choose at any time to opt out from receiving such direct marketing communications from us. Please see the section on Your Data Protection Rights below.

9. Data Access and Removal

You can always control what information you choose to share with us on the website (except for information which we have indicated as mandatory for you to provide). To do so, you can change your settings in the website or in your mobile device. Alternatively, you can remove the website from yourmobiledeviceentirely.

You can choose to remove your data anytime you want. If you ask us to delete your account, we will use commercially reasonable efforts to remove your data from our servers, subject to any applicable legal or other requirement to maintain certain records of your personally identifiable data. Please note that the deletion of your personally identifiable data from our database may result in us not being able to provide you with the Service.

To delete your data please click within the Website on Settings located in the top right corner of your profile > click on "Help and Feedback"> select the option "Delete Account"> choose the best option that describes your decision > click on "Delete Account."

You also have the right to request for your data to be erased by submitting an email to the following address: support@livcam.me

10. Outbound Links

If you accessed a website or website provided by a third party, including through the Website or the Site, such third party may also collect information about you. We do not own or control and are not responsible for the privacy practices of third party websites or website. Please refer to the privacy policies of each of these third parties for more information about how they collect and use the information they collect about you. This Privacy Policy does not apply to any exchange of information between you and any such third party.

11. Security

Protecting your privacy and personal information is a top priority for LivCam. We protect the privacy and security of all personally identifiable information you provide to us. We run stress tests on our systems to help us improve. Access to all personally identifiable information is strictly restricted to LivCam and RC Group employees, contractors, agents and Third-Party Partners and service providers who need to know that information in order to provide, operate, develop, maintain, support or improve the Service or otherwise carry out any of the purposes as set out in this Privacy Policy. LivCam implements appropriate technical and physical security measures, such as using password protection, access logs, and system monitoring to maintain the confidentiality and security of all users’ information against any loss or unauthorised disclosure, use and modification.

However, due to the inherent nature of the Internet and related technology, we do not guarantee the protection of information under our control against any loss, misuse or alteration.

Your information may be stored and processed in any country in which LivCam or RC’s Group or its service providers maintain facilities. In this regard, or for purposes of sharing or disclosing data as described in this Privacy Policy, LivCam reserves the right to transfer information outside of your country. By using the Service, you consent to any such transfer of information outside of your country. LivCam and the RC Group share infrastructure, systems and technology to provide an innovative, relevant, consistent and safe experiences across all of the RC Group Website, such as the LivCam Website you use. We also process information about you across the RC Group for these purposes, as permitted by applicable law and in accordance with their terms and policies.

When we transfer personal information internationally, we put in place safeguards in accordance with applicable law. If you would like to know more about our personal data transfer practices, please contact us at the contact details set out under the “Contact Information” section.

We may also pseudonymise or aggregate Personal Information for analytical purposes. This helps us develop new and improve existing services, conduct fraud detection and account safety analysis, analyse usage trends, and provide third party service providers with basic statistics about how their service is being used by LivCam users.

12. Retention of Your Data

We will keep your personal data only for so long as is necessary to fulfil the purposes outlined in this Privacy Policy, unless the law requires us to keep it for a longer period. Once we no longer need your personal data, we will either irreversibly anonymise or securely delete it from our servers.

13. Your Data Protection Rights

LivCam would like to make sure you are fully aware of all of your data protection rights. In particular, you are entitled to the following rights:

• Right of Access: You shall have the right to obtain from LivCam confirmation as to whether or not your personal information is being processed, and, where that is the case, you may request for a copy of your personal information.
• Right to Withdraw Consent: The provision of your consent shall give LivCam a lawful basis to process your personal information. You may also revoke your consent to processing.
• Right to Rectification: You shall have the right to request LivCam to correct any inaccurate personal information concerning you;
• Right to Erasure: You shall have the right to ask for your personal information to be deleted in certain circumstances;

Please note that your right to erasure may be limited if the data are necessary for compliance with a legal obligation or for the establishment, exercise or defence of legal claims.

• Right to Restriction on Processing: You shall have the right to object to and ask for restrictions on the processing of your personal information in certain circumstances;
• Right to Data Portability: You shall have the right to receive the personal information you have provided to LivCam, in a structured, commonly used and machine-readable format and have the right to transmit those personal information from LivCam to another controller without hindrance from LivCam to which the personal information have been provided, where:-
  • the processing is based on your consent; and
  • the processing is carried out by automated means;
• Right to Objection: You shall have the right to object, on grounds relating to your particular situation, at any time to processing of your personal information.

LivCam shall no longer process the personal information unless LivCam demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims;

• Right to Complaint – You shall have the right to file a complaint with our Data Protection Officer (details of which are provided below) if you think that one or more of your rights have been infringed by LivCam.

14. Exercising your data protection rights

If you wish to update or delete your personal information submitted, you can update it via the Website. Alternatively, you can send your request to our Customer Service Manager at: support@livcam.me

In addition, you have the right to lodge complaints about how Livcam manages your personal information. You can lodge a complaint with LivCam’s Data Protection Officer whose contact details are set out under the “Contact Information” section below or via email to dpo@mastercroff.me., or with a local data protection regulator.

15. Cookie Policy

Cookies are small text files that are stored on your browser or device by websites, Website, online media and advertisements when you visit a website.

We use cookies and other similar identification technologies such as web beacons and pixel tags on our Site, Website, emails and online advertisements for various purposes, including verifying users; remembering user preferences and settings to enhance your experience when you return to our Site or Website; delivering relevant content and advertisements based on your preferences, location and usage patterns; monitoring, evaluating and optimising the operation of our Site and Website; tracking and measuring the effectiveness of our advertising campaigns; and analysing traffic on our Site, our Website and the websites of our partners or RC Group members.

You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default or prompt you to accept cookies, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.

16. Notification of Changes

We reserve the right at our discretion to make changes to this Privacy Policy from time to time. You may review updates to our Privacy Policy at any time via links on our Site. You agree to accept electronic communications and/or postings of a revised Privacy Policy on the Site, and you agree that such electronic communications or postings constitute notice to you of the Privacy Policy.

If we make material changes to this Privacy Policy, we will notify you by publishing a revised Privacy Policy or by means of a notice on our Site, or as a pop up within our Website, or as required by law. You agree to review the Privacy Policy periodically so that you are aware of any modifications. You agree that your continued use of the Service after we publish a revised Privacy Policy or provide a notice on our website constitutes your acceptance of the revised Privacy Policy.

17. Contact information

If you have any questions about this Privacy Policy, please contact our Data Protection Officer at dpo@mastercroff.me.

18. Date

This Privacy Policy was lastly modified in 31st December 2023.